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2014

Derma
center

  • Client L’Oréal
  • Role UX, UI

My Dermacenter, the L’Oréal Cosmétique Active pharmaceutical products brand, required Napoléon for its first multi-brand e-commerce website (Roger & Gallet - La Roche Posay - SkinCeuticals - Vichy - Sanoflore).
The goal was to create a responsive e-commerce website proposing para-pharmaceutical products, personnalization and experts recommendations.

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Goals & stakes

  1. Create a premium website proposing cosmetic and para-pharmaceutical products from different brands
  2. Propose experts’ advice through the content but also through a live chat service
  3. Find suitable products for each user thanks to an online diagnosis

Methodology

Online quantitative survey on 150 respondents

UX co-conception workshop : follow-up and realisation of each step of the project closely with L’Oréal Cosmétique Active and Napoléon teams

UX conception : construction and design of the site’s new journeys and pages

UI conception : setting up of the My Dermacenter brand’s graphical charter

Users tests : learnts from users tests on the site’s new pages and journeys re-optimization based on those tests.

In numbers

  • 5 brands of the L’Oréal Cosmétique Active group

  • 4 art directors working on the new graphic charter elaboration

  • 45 surveyed users through users test

Axel Dutreil
Axel Dutreil L'Oréal Cosmétique Active e-commerce Direction

Napoléon escorted us with the conception and the graphic design of an e-commerce plateform. I appreciated a lot of expertise in their teams, plenty of agility and listening skills in their methods, and a lot of implication in their project’s handling. I do consider this project as a success even before its launching, and Napoléon is responsible for a main part of it.

Conception & deliverables

An international responsive e-commerce site developped in Magento.

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