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2016

Roland
Garros

  • Client Roland Garros
  • Rôle UX, UI

Ergonomic and graphic redesign of Roland Garros e-store. Conception of simple journeys to suit different targets and increase transformation rate.

See website

Goals & challenges

  1. Increasing transformation rate.
  2. Harvesting and processing customers data.
  3. Leading a premium brand positioning focused on different targets.

Methodology

Data analysis and collect of experts’ feedback to design personae and relevant journeys.

Close cooperation with technical provider and SEO provider throughout the preparatory phase (technical specificities, tree structure, wording).

Ergonomic and graphic design on the whole responsive website.

User tests on prototypes and post-productions optimisation.

Drafting of functional specifications and monitoring of the technical provider.

In numbers

  • 3 Months of work

  • 7 User tests

  • +30% In the transformation rate

Design & deliverables

An e-commerce responsive website designed to meet identified users expectations : listing page, ordering funnel personal account and content pages.

See website

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