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2017

Rossignol

  • Client Rossignol
  • Role User studies, design UX, design UI

Creation of the Rossignol.com website via a Design Thinking approach to optimize the efficiency and attractiveness of the site.

Goals & stakes

  1. Understanding Rossignol's consumer expectations
  2. Simplify and facilitate access to the product via a new navigation
  3. Accompany & counteract the brakes on online purchase
  4. Designer the shopping experience in mobile first

Methodology

Based on design thinking methodologies, we worked in 4 phases :

Discover
Collection of user needs and expectations via the conduct of preparatory studies: qualitative / quantitative sorting of cards and user tests on the existing system

Define
Definition of personae and route users to take into account the expectations and potential barriers to online purchasing

Design
UX / UI design of all the key pages of the device (homepage, catalog descent, sales tunnel, edito).Conducting user tests during design and optimization of models accordingly.

Develop
Collaboration with Synolia, the technical service provider throughout the design process to validate the feasibility of all proposed tracks.

In numbers

  • 3 Months of project

  • 27 Users interviewed

  • 3 iterative test runs

Conception & deliverables

A responsive e-commerce site, designed to meet the identified needs of users : homepage, catalog descent, control tunnel, editorial and brand content pages.

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