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2016-2017

Voyages
SNCF

  • Client Voyages SNCF
  • Rôle UX, UI

Study on the perception of voyages-sncf.coms offer. User tests and card sorting to optimize websites contents.

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Goals & challenges

  1. Testing the understanding of voyages-sncf.coms global offer.
  2. Bringing an outside look on optimisations’ conception (new tree structure, mobile site, ordering funnel).
  3. Propositions of optimisations relating to users’ expectations.

Methodology

Harvesting users’ needs (targets, journeys, scenario). Building of an animations guide.

User tests (60 to 90min) focus on actual website and new propositions. Card sorting to optimize future navigation

Complete analysis, reporting and presentation to voyages-sncf.coms teams.

In numbers

  • 3 Waves of test between 2016 and 2017

  • 63 Cards to illustrate navigations items

  • 34 Interviews relating to 3 distinct studies

See website

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